V Sweets International FZCo (V Sweets International) was established on 6 June 2018 with the idea to bring to life a new identity of chewing gum; a brand that distinctly differentiates itself within the market. As both owners live in the Arabian Gulf, the natural location was the dynamic and vibrant city of Dubai, United Arab Emirates. We are located in the second largest free zone in the world, Jebel Ali Free Zone (JAFZA). V Sweets International is co-owned by Mr. Abdulaziz Ashkanani and Mr. Orlin Velizarov, who boast over 50 years of combined experience in the art of selling chewing gum.
Abdulaziz, a Kuwaiti national, comes from a family that had long partnered with the Chicago-based Wm. Wrigley Jr. Company (the Wrigley Company). His father brought the first Wrigley’s Spearmint in Kuwait almost 80 years ago! The gum became so popular that it was given its own name – Abu Sahem (“the Father of the Arrow” in Arabic). Abdulaziz has now retired from his Kuwaiti business and joined V Sweets International to focus on and guide the company. He still manages other businesses through his companies in Kuwait and UAE.
Orlin, a Bulgarian national, has a vast range of experience spanning over 28 years in successful and multinational FMCG companies. He worked in the Wrigley Company for more than 20 years, covering and managing a large international base across Europe, Middle East, China, India, Latin America and the Caribbean. After developing the market in Latin America, Orlin returned to Dubai in 2013 joining the Aujan Coca-Cola Beverages Company (ACCBC). His expertise in Sales, Account Management, Marketing, Finance, People Development and Management is truly recognized across his numerous business partners and associates around the world.
To manage the business in the European Union, both partners created V Sweets Bulgaria, headquartered in Sofia, Bulgaria. The Bulgarian team consists of experienced professionals with extensive know-how in marketing strategy, brand building, distribution and sales. Our trade representatives and managers are highly motivated and committed to the growth of the V-GUM brand.