The company logo consists of 5 vibrant and colorful “V”s.
The logo reflects the versatility of our core target group, 14 to 26-year old’s.
The V-GUM brand is as dynamic, vibrant and versatile as intended customers!
Each “V” reflects its own distinctive personality and relates to a different state of mind or mood.
The “V” accentuates the brand name and brings it to life via effective use of color, visual imagery and experiences, associated with each flavor.